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69% of all inbound international MICE visitors into Scotland come from Europe, representing 55% of expenditure.  Key markets within Europe include Germany, France, Spain and Scandinavia.  VisitScotland Business Events pursues a targeted marketing strategy in Europe, focusing on the German-speaking, French and Spanish markets, where we have representation for sales, marketing & PR activity.  There are a number of marketing platforms available for Scottish partners interested in developing their presence in these markets including trade missions, workshop events, fam trips and press opportunities. 

If you would like more information on working with European market, please contact Amanda Ferguson / 0131 472 2361.