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Friday, February 05, 2010

BTU collaboration with SDI reaches a musical high


For a number of years the BTU has collaborated with Scottish Development International (SDI) in Europe, North America and Russia on a wide variety of events:-  Scotland Week in New York, VIP dinners & presentations in Germany and trade missions in Russia to name but a few.  By pooling resources we not only achieve cost savings but can also create a greater impact and tap into a much wider network of contacts interested in Scotland.
In early 2010 this collaboration is set to continue and indeed expand.  Working with the Royal Scottish National Orchestra (RSNO) and the Scottish Government, the BTU and SDI will host two VIP receptions for top contacts in Paris and Munich.  The Paris event is part of a wider programme of cultural and business events for the First Minister, who is visiting the French capital in early February.  Eight top MICE agents will join SDI guests for a performance by the RSNO, which is on European tour, followed by a private reception with the First Minister in the Théâtre des Champs Elysées.  In Munich the BTU and SDI will host a similar post-concert reception with key members of the RSNO and their Music Director, Stéphane Denève.