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Friday, February 05, 2010

Customer Satisfaction Survey


Scotland’s annual customer satisfaction tracking survey revealed excellent results for satisfaction with Scotland as a meeting and conference destination this year. A total of 93% of respondents expressed satisfaction, with a staggering 81% “very satisfied”, the highest ever score in the history of the survey. An improvement was seen in satisfaction ratings with all attributes of Scotland as a destination, including quality and capacity of conference venues and accommodation, catering, helpfulness of staff, technical support, ease of getting to and around Scotland, and value-for-money.  74% of respondents claimed they would be “very likely” to consider Scotland for future events. This is testament to the continued investment in the Scottish business tourism product and proactivity in the face of economic difficulties. VisitScotland’s Business Tourism Unit remains well-regarded as a source of information and advice, and is cited as a significant influence on the booking decision.