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Monday, August 15, 2011

Boost for Perthshire Business Tourism


A consortium of Perthshire businesses, including Scone Palace, St Johnstone FC and Perth Racecourse, has been awarded £18,500 by VisitScotland to help market the region as a top destination for conferences and exhibitions, First Minister Alex Salmond announced on Friday 12th August.

 

The Perthshire Business Tourism Group, which comprises 13 businesses, was given the cash boost from the VisitScotland Growth Fund.

 

The national tourism organisation has match-funded the £37,000 project, which also includes a £4,500 contribution from Perth and Kinross Council, to pay for marketing activity such as arranging press trips, utilising social media and producing a promotional video.

 

Mr Salmond made the announcement at Perth Racecourse, one of the partners in the Perthshire Business Tourism Group.

 

Mr Salmond said: "Perthshire has beautiful scenery that attracts many thousands of tourists each year, driving the local economy and helping businesses thrive.

 

"As well as leisure tourism, Perthshire is an ideal location for business tourists, with some fantastic venues that can host conferences, seminars and other events.  Today's announcement will help local firms take greater advantage of this lucrative market, driving further growth and bringing even more jobs to the area."

 

Sam Morshead, Chairman of the Perthshire Business Tourism Group and General Manager of Perth Racecourse, said: "Receiving the funding from the VisitScotland Growth Fund is fantastic news for the Perthshire Business Tourism Group in terms of promoting year-round business tourism in the area.

 

"Thanks to VisitScotland's funding, we can now move forward with our aim to position and raise the profile of Perthshire as a business destination. There is no doubt that Perthshire is capable of competing with Glasgow and Edinburgh and other Scottish destinations. The VisitScotland Growth Fund award, combined with funds from Perth and Kinross Council and the support from VisitScotland's team, will allow us to move forward and implement an exciting marketing and PR campaign."

 

Mr Cantlay added: "Business tourism is worth more than £800 million to the Scottish economy and it is great to see these Perthshire businesses getting together to promote their region. Perthshire has a lot to offer the MICE (Meetings, Incentives, Conferences and Exhibitions) market and this VisitScotland Growth Fund award and the efforts of the Perthshire Business Tourism Group will further enhance its reputation as a business tourism destination."

 

The VisitScotland Growth Fund allows businesses to apply for a total of £1 million of funding over the next three years to help market their product to its maximum potential.

 

It builds on the success of the European Union-supported Growth Fund, which saw VisitScotland, along with the EU, hand out a million pounds to local marketing groups throughout the country.

 

The VisitScotland Growth Fund is open to Destination Organisations (DOs) and industry groups.  It can support groups with up to 50 per cent (from £5,000 to £65,000) of their marketing costs to develop and deliver new marketing activity, to help them reach new target markets, increase visitor numbers and create the environment for visitors to do more, spend more and stay longer.

 

For more details on the Perthshire Business Tourism Group, visit: www.scotlandsbusinesscentre.co.uk




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