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Friday, January 11, 2013

The BTU entices Associations to Stirling

Conferences make an important contribution to the local economy in Scotland, with Association conferences being a key contributor. 28% of all International Association conferences held in the UK are hosted by Scotland and a high proportion of these conferences come as a direct result of an invitation from a local member of an organisation or professional body.


VisitScotland’s Business Tourism Unit (BTU) has established an Ambassador Programme, serving the regions of Scotland whilst Aberdeen, Dundee, Edinburgh and Glasgow are served by their own city Ambassador Programmes, to further promote Scotland on an international scale as a destination for association organisations to bring their members. In December, Kerry Watson and Theresa Ring from the BTU hosted a festive networking event at Stirling University. Aimed at ambassadors from the university who are affiliated with associations and interested in bidding for their association conferences to come to Scotland, showcasing Stirling in this instance, the pair championed the capabilities of the campus as well as educating attendees about VisitScotland’s Ambassador Programme and National Bid Fund.


Eight ambassadors from Stirling University attended including the new University Secretary. The Commercial Operations team at the university also attended to strengthen the connection between VisitScotland and the ambassadors and promote their support and services in terms of event managing the conference once on campus.


The event kicked off with a networking reception and presentation. Following this, the group headed to the Macrobert Arts Centre situated on campus, and guests were treated to a pantomime performance, allowing them to see firsthand the versatility of the campus for use in their conference itineraries.


The BTU has a number of events coming up in 2013 to further showcase Scotland to the Associations market so look out for news on any conference wins!