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Friday, February 08, 2013

Members of the BTU join international meeting planners at PCMA

In January, Florida became the home of international meeting leaders when 3,751 delegates and 165+ speakers attended the three-day PCMA Convening Leaders Conference. This is an annual event with the 2013 edition witnessing a 4% rise in meeting planners. The BTU’s Neil Brownlee and Kerry Watson as well as the SECC’s Ben Goedegebuurre and the AECC’s Brian Horsburgh travelled to Orlando to participate in a programme featuring hundreds of educational sessions and networking opportunities.


Participants of Convening Leaders come from richly diverse backgrounds, from conference designers and disruptive educators to networking orchestrators and tireless entrepreneurs. The team held individual appointments with a number of international planners to discuss Scotland as a destination for future conferences, with these enquiries now being followed up.


PCMA is a crucial marketing platform for the Scottish meetings and events industry. With strong competitors such as Canada, Mexico, Germany, Portugal, Hawaii, Singapore, China and Ireland as well as London (Excel, QE11, London and Partners and VisitEngland) being members of the highly regarded association, it is vital for Scotland to maintain an awareness with meeting planners who ultimately select the destination for their international meetings.


Kerry is also a member of the Global Task Force which met during the conference. The Force promotes the value that PCMA members bring to the international marketplace, defining areas that will enhance their understanding of doing business overseas. Working with PCMA Headquarters staff, the Global Task Force work to support and assist in the development of new and existing international programmes and offerings.


The work didn’t end there, putting business aside for a couple of hours Kerry also attended the annual CSR programme, Hospitality Helping Hands, where the group packed over 1,800 wash kits as part of the Clean The World initiative.