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Wednesday, January 30, 2013

The Business Tourism Unit's mission to Paris

The Business Tourism Unit (BTU) and Interface, its French PR agency, enlisted three Scottish partners to travel to Paris for a VisitScotland sales mission targeting French meeting and incentive agents and corporate event planners. The event took place from 22-25 January with Scotland-based K&N Travel Associates, Broxmouth Park and Cameron House Hotel travelling to Paris to participate. Appointments were arranged with 14 top clients before a press event in central Paris with nine industry journalists to mark the end of the mission.


The event is designed to offer Scotland-based hotels, venues and DMCs which are seeking to enter the market or develop their in-country contacts an opportunity to do so. The partners who sign up attend meetings with qualified and interested agencies which organise company events such as meetings, incentives and product launches and use the time to promote Scotland as a destination for future MICE (Meetings, Incentives, Conferences and Events) activity as well as their facilities and services.


Interface, who co-ordinated the event, were appointed in September 2012 following a three-fold increase in the value of meeting  and incentive enquiries from France over the last three years. In line with this growth, Interface was selected to represent the BTU in France, to capitalise further on this growing interest in Scotland allowing the BTU to increase activity in the market over the next 12 months.


This sales mission, a first in conjunction with Interface, was a great success. With at least one good enquiry already secured the Burns Night press finale was a fitting way of toasting the growth in the market and was attended by a range of journalists from the Business Tourism press and business magazines including L’Entreprise, and Voyages & Strategie as well as the BTU’s Amanda Henderson, Meetings and Incentives Manager for UK and Europe.