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Wednesday, January 08, 2014

2014 Starts with a Bang!


When the spectacular fireworks exploded around Scotland on Hogmanay, illuminating thousands of revellers from the Borders to the Highlands, it heralded the beginning of what promises to be an unforgettable year for business tourism in Scotland.

 

 

The eyes of the world will be on this country in 2014, as we gear up to host the Glasgow Commonwealth Games this summer, the Ryder Cup at Gleneagles in the autumn and more than 400 Homecoming events nationwide throughout the year.

 

 

The benefits to Scotland’s leisure tourism and events industry are obvious, but business tourism – already a £1.9 billion industry – is also set to benefit from the global attention that will be heaped on the country during a momentous year.

 

 

As the host of the 20th Commonwealth Games, Scotland’s biggest city – Glasgow – will be seen by millions of television viewers worldwide, including those people who happen to be on the lookout for a dynamic, forward-thinking and exciting city in which to hold a conference or event. They need look no further, with the new, state-of-the-art SSE Hydro Arena a perfect example of Glasgow’s vision.

 

 

The Commonwealth Games, which begins with a spectacular opening ceremony at Hampden Park on 23 July, will be watched by a global audience of around 1.5 billion people, while the Ryder Cup will boast a potential television audience of 500 million.

 

 

Glasgow and Scotland will also be showcased to nearly 700 million households through MTV’s global network of channels when the SSE Hydro Arena hosts the 20th MTV Europe Awards on 9 November.

 

 

But it is not only Glasgow that will benefit from the exposure of the Commonwealth Games, with film crews from around the world lining up to highlight the splendour of the rest of Scotland.

 

 

The country’s compact nature and the fact its great cities are so close to its great outdoors lends itself perfectly to those who wish to combine work with pleasure. With world-class facilities available in venues such as the recently revamped Edinburgh International Conference Centre (EICC), delegates can unwind with a whole range of activities, with wildlife safaris to whitewater rafting and, of course, golf courses galore, just some of the things on offer. 

 

 

We are welcoming the world to Scotland in 2014 and, whatever your business, you’ll discover why it’s the place to be.