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Marketing Opportunities

VisitScotland Business Events offers a wide variety of marketing opportunities that will provide you with the very best platforms for promoting your business to meeting, incentive, conference and exhibition (MICE) buyers in key markets across the world. You’ll find a range of different formats to suit your budget and requirements, from large scale international exhibitions to intimate networking dinners and free website listings.

Click on your target market below to explore the marketing platforms currently available. Keep an eye on this page, as we regularly add up-coming opportunities.


UK & Ireland

We offer a range of platforms targeting the dynamic UK market including London, South England, The Midlands and North of England. Find out how you can join us at events such as The Meetings Show, Meet in Scotland and Scotland on Tour.



With 57% of international inbound tourism coming from Western Europe, our target markets include Germany, France and Spain. Here you’ll find platforms such as IMEX Frankfurt, ibtm world in Barcelona as well as workshop events and trade missions.


The Americas

We offer a range of platforms targeting the lucrative markets in the Americas including USA, Canada and South America. Find out how you can join us at events such as IMEX America and the Latin America Incentive Travel Exchange.


Emerging Markets

Direct flight routes into Scotland continue to increase, opening up connections with markets such as the Gulf region, China, Russia and India. If you are interested in working with these markets, read on for more information.



Read on to find out how you can take advantage of our free digital platforms on

MarketingOpps - Associations Panel


Conferences make an important contribution to the local economy in Scotland. Association conferences take place throughout the year, ensuring year round business for those within the tourism and hospitality industry.