Wednesday, April 27, 2016
Spreading the Spirit of Scotland at IMEX Frankfurt!
VisitScotland’s Business Events team is back in the office after a very busy IMEX in Frankfurt (19 – 21 April), which saw them spreading their ScotSpirit whilst selling Scotland to the global event industry.
Amanda Ferguson, Senior Marketing Manager - UK & Europe at Business Events said: "IMEX is a real team effort. Exhibiting on the Scotland stand we had 16 industry partners, including city convention bureaus, hotels, conference centres and DMCs. We are just back in the office and working out the results, but early indications show that IMEX 2016 was a bumper event for Scotland, with the volume of 1:1 pre-scheduled appointments at an all-time high.”
Over the three days the team delivered a packed schedule of on-stand activity including 10 destination presentations (groups of 10 – 15 people) and hosted a Press event where the Spirit of Scotland campaign was launched to the European MICE media as well as an on stand reception for over 60 buyers.
The team further demonstrated their #determination to keep going by hosting a business breakfast and ScotLunch - a lunch exclusively aimed at association buyers, to highlight Scotland’s credentials in hosting world-class international conferences.
Post IMEX, the hard work continued, Lindsay Brown, Marketing Manager – Emerging Markets & Special Projects hosted a group of 8 Russians buyers on a FAM trip showcasing luxury venues and services.
Finally the team also partnered with The International Special Events Society and the IMEX Group to host the inaugural Global Event Summit. Here 24 senior event professionals from North America travelled to Scotland for three days of high-level debate on topics including; The Uber Economy, The Science of Events, The Cultural Revolution and The Risk Factor. Look out for a full Global Event Summit story on the hub soon.