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Monday, July 15, 2013

Showcasing Scotland's £1.9 billion meetings industry


Members of the Business Tourism Unit journeyed to Olympia, London for The Meetings Show UK from 9 - 11 July. Joined by eight diverse Scottish partners including Glasgow City Marketing Bureau, Marketing Edinburgh and VisitAberdeen, the Scotland team showcased all of the latest developments as the country prepares to welcome the world in 2014. Hosted buyers and other stand visitors discovered the best of Scottish conference and event facilities whilst enjoying a ‘whisky tour of Scotland’ with the help of the Scotch Malt Whisky Society.

 

During the three-day event, Head of Business Tourism Neil Brownlee took to the panel for the unveiling of the UK Economic Impact Study (UKEIS). Commissioned by the Meetings Professional International (MPI) Foundation, the Study is the most comprehensive assessment ever carried out on the impact the meetings industry has on the British economy.

 

This extensive research employed groundbreaking methodology, a model which is globally accepted and has been used in Canada, the USA, Australia, Mexico and Denmark. The findings indicated that Scotland’s business tourism industry is worth in excess of £1.9billion to the country’s economy with Scotland hosting 86,524 meetings in 2011, of which Edinburgh hosted 28,553.

 

As well as conference and event venues, the business tourism industry has an impact on the wider visitor economy in Scotland, benefitting cities, towns, universities, resorts, transport, retail and food and drink amongst other sectors.




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